Selected brand
1 = Hermes
2 = Chanel
3 = Louis Vuitton
4 = Christian Dior
5 = Ferragamo
6 = Versace
7 = Prada
8 = Fendi
9 = Giorgio Armani
10 = Ermenegildo Zegna

Education level
1 = Illiterate
2 = Primary education
3 = Ongoing secondary education
4 = Secondary education
5 = Ongoing professional education
6 = Professional education
7 = Ongoing university education
8 = University education
9 = Ongoing postgraduate education
10 = Postgraduate education
11 = Other
12 = Dk/Da

Employment situation
1 = Part-time job
2 = Full-time job
3 = Job search
4 = Housekeeper
5 = Retired
6 = Student
7 = Dk/Da

Gross Family income per month
1 = Less than 300 €
2 = 301-700 €
3 = 701-1000 €
4 = 1001-2000 €
5 = 2001-3000 €
6 = 3001-5000 €
7 = 50001-20,000
8 = 20,001-50,000
9 = More than 50,000 €
10 = Dk/Da

Gender
-5 = Woman
5 = Man

Civil Status
1 = Marriaged
2 = Single
3 = Divorced or separated
4 = Widow
5 = Other

Age
1 = 18-24 years old
2 = 25-34 years old
3 = 35-44 years old
4 = 45-54 years old
5 = 55-64 years old
6 = Older than 65 years old
7 = Dk/Da

1 = Chile
2 = Spain