Selected brand
This luxury brand is more elegant than other brands
This luxury brand is of better quality than other brands
This luxury brand is a safer option than other brands
This luxury brand is more innovative than other brands
This luxury brand is more dominant than other brands
This luxury brand is familiar to me
This luxury brand is very well known to me
From this luxury brand I am always well informed (a)
I always have this luxury brand in mind
My friends say that I know this luxury brand very well
I feel this luxury brand is entertaining
I feel this luxury brand is lively
I feel this luxury brand is nice
I feel this luxury brand is cheerful
I feel this luxury brand is stimulating
Through this luxury brand I feel very satisfied
Through this luxury brand I have very satisfactory experiences
Through this luxury brand I have done important encounters
Through this luxury brand I feel very satisfied with its characteristics
Through this luxury brand I feel very satisfied because it is ideal for me
This luxury brand has a good reputation
This luxury brand has a better reputation than other similar brands
This luxury brand is highly respected by people
People speak very well of this luxury brand
This luxury brand historically has a good reputation
This luxury brand is reliable
This luxury brand is integrated
This luxury brand acts in my benefit
This luxury brand acts in my favour
This luxury brand makes fashion a prime job
This luxury brand makes fashion an "art"
The luxury brand`s sales force is honest
The luxury brand`s sales force is respectful
The luxury brand`s sales force cares about my well-being
The luxury brand`s sales force has empathy for me
The luxury brand`s sales force knows how to treat me
The luxury brand`s sales force has paramount skills
Education level
Employment situation
Gross Family income per month
Gender
Civil Status
Age
Construct: Satisfaction
Construct: Brand Trust
Construct: Sales Force Trust